Create an omnichannel shopping experience to delight even the most discerning shopper

Combine the power of delivering seamless shopping experiences with ‘the personal touch’. Microsoft Dynamics 365 Commerce (B2C) is an omnichannel solution that unifies everything from back-office operations to focused customer engagement. The result? Increased employee productivity, better business outcomes and loyal customers.

Delight customers with a personalised shopping experience with ‘you might like this’ recommendations, delivery, collection and instore mobile POS

Expand your customer base and compete effectively for round-the-clock sales on the global stage

Maximise sales and profitability and improve stock management with accurate, real-time forecasting

Respond to market trends and competitor promotions strategically by managing your own storefront

Connect and simplify everything (digital, in-store and back-office) within a single retail platform

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What can Dynamics 365 Commerce (B2C) do for your business, and your customers?

Simplify retail operations

Make managing retail a smaller — but smarter — part of your business operations.

  • Easily manage employees, stock, financials, and reporting from a single app, with views tailored by role
  • Speed up end-of-day activities using automated and streamlined workflows
  • Empower employees with the insights they need to make fast, data-driven decisions
  • Improve collaboration by connecting in-store sales associates with back-office operations and finance teams

Strategically plan and merchandise

Supercharge your retail sales process, from perfect promotions to timely product procurement.  

  • Maximise profitability by offering the right products at the right time and price. Centrally track product information, categories, assortment, and pricing
  • Streamline sourcing and replenishment so you acquire stock from the right supplier at the best price. Monitor demand for products in real time to replenish your stores and distribution centres efficiently
  • Create effective sales promotions with multi-channel sales and cost data to help you determine optimal campaigns

Optimise your supply chain

Make every decision a wise one with real-time visibility of stock, and insights based on data, not gut feel.

  • Make informed decisions and reduce costs with advanced analytics and machine learning that enable you to make the best stock supply decisions for your stores and distribution centres
  • Improve stock management with real-time views so you keep the right level of stock on hand and accurately forecast demand to maximise sales and profitability
  • Anticipate customer demand and reduce time to market with actionable insights provided by historical sales and purchase data

Build and run a digital commerce platform

Create and stock your own digital storefront with products, promotions and content.

  • Streamline your business with an end-to-end eCommerce solution that scales to your needs across traditional and emerging channels
  • Use built-in web authoring and development tools to create engaging and intelligent digital storefronts
  • Enables seamless management of content, assets, promotions, stock, and pricing across channels with a connected marketing and commerce platform

Provide flexible and intelligent omni-channel experiences

Meet and exceed customer expectations of a great shopping experience and drive engagement and loyalty.

  • Deliver frictionless and consistent yet unique engagement across online and offline channels — allowing customers to purchase when, how, and where they want, on any device
  • Providing choice around modern payment methods and product collection or delivery

Streamline operations using cloud intelligence

Leverage every advantage the cloud brings to your business to improve your quality of service and customer satisfaction.

  • Drive personalised, friction-free commerce experiences and integrated, optimised back-office operations through ingrained and pervasive cloud intelligence technology
  • Innovate and adapt to changing business needs using advanced merchandising, stock management, pricing and promotions

Be scalable, reliable, secure, and compliant

Support business growth and success with a solution that grows and flexes alongside you.

  • Meet your business needs using flexible deployment options along with a configurable and extensible platform that adheres to global compliance and security standards
  • Seamlessly switch between online and offline point-of-sale processing for network tolerant operations while providing highly scalable, performant, and flexible phased rollout options delivered through our unique commerce cloud scale unit
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Microsoft Copilot for Dynamics 365 Commerce

Learn about how Copilot for Dynamics 365 Commerce can help you do more, better and faster than ever before.

Learn more about Copilot

What could you connect to Dynamics 365 Commerce (B2C) to be even more successful?

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