Over the last decade, Hans Molleman, Functional Specialist at Blackmores, has worked for the business in various roles, from contractor to consultant, to now being a full-time employee. Most recently, he’s been the project owner for Blackmores’ PA 360, an app designed to support the company’s sales teams in Asia.
“Leading brands, including Blackmores, have a dedicated section (much like the beauty counters in our department stores) where advisors introduce customers to their product range and help them in purchasing products to support their individual health and wellbeing needs. Based on the volume of customers, some of our PAs are permanent, but others may only be in-store during peak sales times.”Hans Molleman | Functional Specialist, Blackmores
To support consumers with their health and wellbeing goals and drive sales in their Southeast Asian markets such as Singapore, Thailand and Malaysia, Blackmores places trained Product Advisors (PAs) within pharmacies. “Each local chemist has one or even multiple specialist staff representing the interests of the brands they sell,” explains Molleman.
Up until the last few years, the process of capturing those sales and calculating the subsequent commission payment (which varies from country to region and even store) was slow and time consuming.