Microsoft Dynamics 365 doesn’t back you into a development corner. It’s built using universal web standards such as Java, HTML and .Net.
What does this mean for your organisation? Well, it gives you the ability to develop your own customisations internally, based on your specific needs. So, there’s no need to rely on a specific or rarely-used programming language. Phew. And if you can’t do it in-house, there’s a massive network of trusted and experienced Microsoft partners (such as Fusion5) who can do it for you, or even teach your team how!
Why is this important?
One of the complaints we hear most often about Salesforce is that because it has its own special little snowflake programming language called Apex, you have limited ability to customise it. In effect, unless you have developers who know Apex, you can’t customise your Salesforce CRM in-house. At all.
Another thing to note, is that because Salesforce is based in multi-client cloud environments, the resources are shared across many organisations that are completely separate entities. The result? You can experience slower business process speeds, and this creates extra workarounds for your developers as they try to negotiate this issue. It also requires far more development work at your end to make sure your solution performance doesn’t suffer due to burden of other tenants’ customisations.
All of which means that if you decide to move away from Salesforce, you’ve got problems. As no-one else uses Apex as a programming language, you will likely need to start again from scratch.