When it comes to sales, the old ways aren’t always the best

There’s no time to drop the ‘sales’ ball these days, and few second chances. Only 4% of dissatisfied customers complain. The other 96% will not complain, and 91% of those will never let you know that there was a problem — because they are never talking to you again.

While a focus on customer happiness will always stand you in good stead, you need to back up your good intentions with actions.

We’ve all raised eyebrows and rolled eyes when faced with complex and ineffective internal sales processes. And asked ourselves: why does it have to be so hard — and so damned slow?

We’ve seen the frustration on the faces of our sales team members who don’t have a real-time aggregated view of customer data in front of them when they need it. (Or the right information about target prospects at the right time). And we’ve all seen opportunities to upsell, cross-sell — or simply sell — slip through our fingers.

And then there’s the burning desire to do what your competitors can do — run those great, targeted and personalised marketing campaigns that deliver sales right to your inbox (or cellphone). They seem to use their customer data in their long-term sales planning, maintain growth and have better alignment and integration between sales and marketing. So why can’t you?

Using technology to tackle the challenges

A Dynamics 365 solution can help you manage and overcome all the above challenges. How?

First, it will provide you with contextual insights into your customers and their behaviour. So, you know what pushes their buttons. This will help you improve sales conversion rates, increase response rates to special offers, and tailor your engagement model, so you’re making an offer to someone who is more likely to be interested — in a way that they want to be communicated with, and keep your relationships on track.

Layer on top some genuine and personal engagement from your team and sales relationships just got better. Loyalty gets stronger — so if you do make a mistake, you have more chance of recovering from it. And customers will share the good news about how easy you are to deal with and how you fixed something for them.  

It’s not only your customers who will be happier, though. With Dynamics 365, your sales team can be more productive and less bogged down by manual tasks — so they can do what you want them to do — sell! When you automate routine processes, boost integration between sales and marketing, and collaborate more easily with tools such as Microsoft Teams — everyone is happier.

And you can also add some real smarts to meeting changing customer expectations. How, where and why they buy is ever-evolving, so using the customer data from your Dynamics 365 solution and AI (artificial intelligence), you can proactively spot and react to purchasing trends.

Why Dynamics 365?

We know you have choices. But when compared to other solutions in the market, such as Salesforce, only Microsoft Dynamics 365 is a fully integrated platform with applications that work seamlessly together and across the Microsoft suite.

And — we can also integrate your data from almost any source. Even your old spreadsheets.

By leveraging the power of the cloud to bring together AI and assistant capabilities, you can create shiny new intelligent systems, integrate sales and marketing, and get a 360-degree view of the customer with the cloud-only Customer Insights solution.

For more information on whether a Dynamics 365 Solution is right for you, contact us using the form below to chat with a consultant or book a demonstration. 

Great outcomes start with great conversations


Great outcomes start with great conversations

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