The three main areas that affect user adoption effectiveness are learner readiness, design, and organisational alignment. The good news is that when all three areas of learning transfer are addressed, user adoption training effectiveness can be enhanced by as much as 186%.
But what do you need to watch out for? What can go wrong when you don’t take a programmatic OCM approach to transformation? Let’s look to our water-phobic horses to illustrate the potential issues.
1. Telling and selling a compelling story
Announcing a change initiative without a compelling story is like dropping the news to your herd of horses that you’re expecting them to evolve into high-flying unicorns. Even if you are promising them a river of designer sparkling water at the end of the rainbow highway, a lack of transparency will make them feel blind-sided and resistant. And they will dig their heels in. But by establishing the shortcomings of the status quo, and the benefits of making change, you’ll find your horses far more willing and open to achieving unicorn status.
2. Remembering that stakeholder buy-in is critical
Diving into a change initiative without first considering the impact on your stakeholders can be equally costly. Even the best-laid plans can be scuttled if those executing the plan simply say, ‘no - that’s stupid!’ Suddenly, your months of work bringing said plan to execution stage have been wasted. Let’s fast forward a decade, and you want your horses to change direction, will they neigh-say your idea and refuse to move, or even seek greener pastures?