If you’re in doubt as to how to inject excitement and validity into your technology improvement proposal, just throw in the words: digital transformation.
Repeatedly, and willy-nilly. That’ll do the trick – or will it?
What’s it all for and where does it end?
Like it or not, digital transformation, when applied and used appropriately, does convey an admirable and valuable goal. National CIO Review delivered a similar article to this (sorry, there’s nothing new in this world – and with the advent of ChatGPT-generated content, there will be even less) and defined digital transformation as ‘the integration of digital technology into all aspects of a business, changing the way the company operates and meets customers’ needs.’
The Enterprisers Project uses a similar definition but adds: “It's also a cultural change that requires organisations to continually challenge the status quo, experiment, and get comfortable with failure.”
When you put it that way, it sounds useful. And practical – right? But where does digital transformation (often affectionately called DX) start and finish?