Energize your sales team with CRM
No matter what steps your company is taking to energize your sales team, they probably map to the following key sales objectives:
- Focus on your customers.
- Grow your organization to keep pace with the changing marketplace.
- Align your organization to be an efficient selling machine.
A customer-facing sales process works best when it moves in two directions. As you learn more about a customer, you gain a more intimate knowledge about their needs and goals. At the same time, the sales team is responsible for sharing this information to better align the entire company to market to and service customers.
There are a variety of ways to accomplish short-term profits and growth objectives, but the only way to improve the customer experience with longevity is through a healthy sales process that continues to bring in new business and grow existing relationships.
A cohesive sales process can be a competitive advantage in terms of
customer acquisition and retention, but it also brings the big advantage of aligning your company so that everyone understands their role in customer management.
Fusion5's CRM pillar is one of the largest CRM practices in New Zealand, helping organisations implement tools which have improved marketing and sales performance.
The Business Case - CRM for Sales
Increase team effectiveness
With a centralised customer management system, all sales activity is recorded real time. This reduces the time required for sales reps and managers to fill in call sheets, sales forecast spreadsheets and manual orders. CRM integrates each of these front office business processes saving sales people time on administrative tasks and offering greater insight into sales trends and activity to identify additional opportunities.
Shorten sales cycles
Tracking lead and opportunity outcomes provides the team with valuable tools to collaborate on the winning strategies and markets to focus sales efforts. Introducing the organisations proven sales process across the team increases the success of each sales rep and improves success rates. A standard sales process provides valuable forecast information to assist with marketing and demand generation campaigns.
With all activity and sales processes being managed in the CRM system, managers can gain actionable insights of team activity and sales performance in real-time. Visibility and analysis of success rates, deal values and probability – provides accurate forecasts of sales to manage against targets.
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